Bad Design
If someone were to just randomly show me this symbol I would not automatically think of Reebok. Reebok has changed their logo three times in order to keep up with Nike.
Good Design
The Nike "check mark" on the shoe gives the impression that the shoe is fast. When I see this symbol I automatically relate it to sports shoes and athletics. It's a simple design, but its brilliant because it relates to the law of simplicity. The Nike logo makes my eyes move from the left to the right quickly, following the law of continuity. The Reebok logo does not do the same thing to the mind. Both logos are simple, but Nike works better. I think that one of the key reasons Nike is so popular around the world is because of it's design.
